SELLERS

Selling a home in a fiercely competitive market like the Bay Area demands a wealth of knowledge, resources, and marketing expertise. Roxy Realty offers all those things (and more!) to ensure you and your home are fully prepared—all while making your home-selling journey an easy, enjoyable ride.

From home prep to marketing to negotiation, we will always be in touch so you can feel informed and in control.

SELLING STRATEGY

We take pride in never settling for the basics. Over the years, Roxy Realty has developed a detailed Selling Strategy that we customize to you and your home, positioning you to achieve the most favorable results.

Included with this strategy are our Three Es of Selling, which define our intentions and mindset so you can understand our collective end goal.

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Everything we do is grounded in experience, strategy, and intention. We believe in treating you and your home with care while ensuring you receive the highest possible price.

At worst, this process can be unpredictable and overwhelming, but we’re here to provide you with the guidance, process, and execution to make selling your home smooth and fulfilling.

This is your house and your money. YOU have all the control. Armed with the right team, knowledge, and strategy, you will feel empowered to make the best decisions for what’s next!

At Roxy Realty, we work with both buyers and sellers, so we understand how buyers shop, what motivates them, and what they do/do not want to experience.

  • Plan
  • Management
  • Packages

We create a tailored plan that Addresses

Plan

What you can see

Homebuying is increasingly aspirational. To get the best results, we seek to transform your home into turn-key spaces that look and feel like the home of your buyers’ dreams.

What you can't see

Repairs can be a pain—but if left undone, they can prevent your home from selling for what it’s worth. If repairs aren’t an option, we work with you to properly disclose them and inform buyers of potential costs.

You Don’t Have To Worry About A Thing. We Have Detailed Systems In Place To Help Us Manage:

Management

How we work with vendors

We treat your home like our own. This means we work tirelessly to find the best vendors who do the best work for the best prices. 

how we work with you

We can’t stress this enough: we LOVE to communicate. Here are a few ways we keep you up-to-date:

  • Having a weekly meeting.
  • Sharing a Google calendar.
  • Sharing a detailed spreadsheet (including estimates, bids, and ongoing questions).

 

Packages

personal convenience package

  • No upfront, out-of-pocket expenses
  • Pre-negotiated discounts on repairs + improvements
  • Access to our trusted partners for repairs + improvements

Prep Assistance

  • No upfront, out-of-pocket expenses
  • Pre-negotiated discounts on repairs + improvements
  • Access to our trusted partners for repairs + improvements

STep 1

Buyer Consultation

During this meeting, we dive deep into what you want. We go beyond basic bed-and-bath requirements, discussing how you live in your home and use the space. The more we understand your lifestyle and what you truly want, the better chance we have of getting you more of these features in your new home. We also cover the local market activity, financing options, and the next steps in the process.

STep 2

Pre-Approval

A pre-approval letter is required with any offer. Speaking to lenders, gathering documents, and determining the best option for you can take as little as 48 hours, or it can last many months. Going through this project together will help us determine your budget, which will then dictate our home search. Once we have a fully underwritten pre-approval letter from our lender(s), you are ready to shop!

The levels of loan pre-Approval

It is critical you go through the loan pre-approval process before beginning your home search. Addressing your questions and concerns with a good loan agent helps you determine if now is the right time to buy. Remember, YOU control your timeline. The only cost for getting pre-approved is your time.

Choosing The right lender

There are many lenders out there. Just like in any other field, some are fantastic to work with while others aren’t so great. We have spent years finding the best lenders in the industry, and we will make recommendations based on your personality, goals, and financial status.

STep 3

offer workshop

In this meeting, we use hands-on practice to prepare you for making an offer. We analyze a purchase contract, offer terms, and strategies for how to win in our market. We even review a Multiple Offer Spreadsheet from a recent listing to explain the different terms and how each could impact the seller. Once you can evaluate an offer through a seller’s eyes, then you’re ready to write an offer that can win the deal—even if it isn’t the highest offer on the table.

Taking A Human Approach To Writing An Offer

Taking a people-first approach to negotiating your offer gives us a competitive advantage, whether through gaining critical information about the sellers’ situation, confidence with the agent, or the opportunity to adjust our offer in a multiple offer situation. It is our commitment to you to always present our offer in person when possible.

Offer stratgey

Our goal when presenting any offer is to WIN. That means communicating with the listing agent as soon as you’re interested in the home, making YOU memorable, and showing that we will be wonderful to work with if our offer is accepted.

Offer workshop

Once you know you’re interested in a home, we’ll contact the listing agent to get more information on the property and the sellers, and we’ll also obtain and review the disclosure package, in which the seller and the listing agent are required to disclose all material facts they know about the property so you are aware of anything that might affect your decision to buy the home. A copy of boilerplate disclosures will be emailed to you after our offer workshop. You will sign these with any offer we make.

Learn More

Marketing a Bay Area home well requires lots and lots of strategy. We help define your pricing strategy, and we enable a thorough negotiation strategy that begins on Day One. On top of that, Roxy Realty offers a full-fledged marketing strategy that creates the experience buyers seek while maximizing the exposure your home needs.

Create The Experience

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Capture the lifestyle

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maximize exposure

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Learn More

SUCCESS STORIES

Satisfied Customers